Walking And Talking About Eating (WATE)

Social marketing has been defined as the use of marketing principles to support a social cause, idea, or behavior (1). In WATE, our cause is health equity; the idea is targeting underserved neighborhoods; and the specific behavior that we market is following the DASH diet and walking regularly. An FSU nutrition informatics course is the foundation of the I-WATE social marketing program component. In class, students receive mini-lectures that include lab exercises, whereby the outputs are WATE social marketing media, implemented in the field through the provisions of an Affiliation Agreement between FSU, Nutrition Department and Bond Community Health Center. The course is taught by Dr. Jenice Rankins (EdD, RD, LD/N), featured here in this video.